View the suggested class sequence.
The 2-year Associate of Applied Science degree in Marketing focuses on traditional
marketing, with an emphasis on Internet marketing. Instruction on multimedia design
and development and new media are also part of this program. In addition to classroom
learning, students will have opportunities to participate in “real-world” case studies
Marketing is at the heart of what every business must do to be successful – get
and keep customers. The marketing emphasis provides a broad study of marketing activities
and focuses on decision making and problems faced by today’s marketing managers.
The coursework and classroom experiences focus on the development of the technical,
human relations, analytical, ethical, legal, decision-making, and interpersonal
skills necessary for success in our challenging and dynamic marketplace.
Graduates of the marketing program pursue many different career opportunities in
fields such as:
- Product Management
- Public Relations
- Web-Based Businesses
- Customer Service
- Demonstrate personal professionalism and a practical understanding of ethical, socially
responsible marketing practices.
- Demonstrate proficiency in developing and implementing a comprehensive marketing
plan for a small business.
- Demonstrate proficiency in utilizing the web and new media in marketing activities.
- Analyze and resolve marketing case studies by integrating marketing, accounting,
economics, and management problem-solving skills.