Belmont College

Marketing (MKT)

View the suggested class sequence.

The 2-year Associate of Applied Science degree in Marketing focuses on traditional marketing, with an emphasis on Internet marketing.  Instruction on multimedia design and development and new media are also part of this program.  In addition to classroom learning, students will have opportunities to participate in “real-world” case studies and internships.

Marketing is at the heart of what every business must do to be successful – get and keep customers.  The marketing emphasis provides a broad study of marketing activities and focuses on decision making and problems faced by today’s marketing managers.  The coursework and classroom experiences focus on the development of the technical, human relations, analytical, ethical, legal, decision-making, and interpersonal skills necessary for success in our challenging and dynamic marketplace.

Career Possibilities

Graduates of the marketing program pursue many different career opportunities in fields such as:

  • Product Management
  • Advertising
  • Public Relations
  • Web-Based Businesses
  • Customer Service
  • Sales

Program Outcomes:

  1. Demonstrate personal professionalism and a practical understanding of ethical, socially responsible marketing practices.
  2. Demonstrate proficiency in developing and implementing a comprehensive marketing plan for a small business.
  3. Demonstrate proficiency in utilizing the web and new media in marketing activities.
  4. Analyze and resolve marketing case studies by integrating marketing, accounting, economics, and management problem-solving skills.

Business Hours

Monday - Friday
8:00a.m. - 4:30p.m.

Class Hours

Monday - Friday
8:00a.m. - 10:00p.m.
Saturday - Sunday

Contact Information

Belmont College
Main: 740.695.9500
Harrison County Center: 740.942.2222
Monroe County Center: 740.472.5468

Please contact the Department Chair

Contact the Academic Advisor